Marketing Subject Guide
This guide is designed to assist you in locating information for marketing courses. In addition to links to information you will also find links to other library guides and resources..
- Starting your research
- Library catalogue
- Databases for finding journal articles
- Market information
- Information on the World Wide Web
- Statistics
- Make sure to...
Starting your research
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Dictionaries and encyclopedias are useful for finding definitions or explanations of words and concepts. These publications may be available in print or electronic format.
The Library Catalogue can be used to search for additional titles and the collection of Web Reference Sources may contain other online sources.
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Useful marketing dictionaries & encyclopedias | |
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The Blackwell encyclopedic dictionary of marketing |
Call no. 658.8003 12 |
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Dictionary of marketing terms |
Call no. 658.8003 10/1995 |
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Marketing encyclopedia: issues and trends shaping the future |
Call no. 658.8003 9 |
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Online | |
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A Dictionary of Business (available from Oxford Reference Online) | |
Library Catalogue
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The CQU Library Catalogue is the database of all items (books, videos, audiocassettes, print journals and online fulltext journals, etc) held by the CQU library.
To find items on a topic you can form a keyword search or a subject heading search. Some examples are given below.
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marketing OR advertising |
advertising AND profit |
"direct marketing" |
advertising OR promotion |
marketing AND Australia |
"market segmentation" |
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Subject headings for marketing | |
Databases for finding journal articles
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For a list of databases relevant to marketing, go to:
Databases & Resources by Subject: Marketing
Market information
The Marketline contains reports on companies and markets for a range of goods and services in many countries around the globe. It also contains economic and demographic indicators for over 200 countries and a range of market data and forecasts on values, volumes, growth & company shares.
Factiva also contains some market and company information.
Information on the World Wide Web
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Searching for information on the World Wide Web can be a huge task. Here are some websites you may like to begin with.
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Marketing-related web sites | |
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A U.S. trade magazine, which offers the Ad Age Dataplace, providing market information of the top products and services. | |
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The AFA is a professional association representing companies in advertising and marketing communications to industry, government, media and the public. | |
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A not-for-profit professional body that is dedicated to increasing the standard and understanding of market research in Australia. | |
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Information may be searched by categories of users such as managers, educators, researchers, etc | |
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The AMI represents professional marketers throughout Australia, including practitioners from all marketing functions and industries. | |
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The AFA is a professional association representing companies in advertising and marketing communications to industry, government, media and the public. | |
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A comprehensive site on many aspects of marketing. | |
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The Market Research Portal (MRP) offers a host of online resources and research related articles being highly relevant to market research buyers, researchers, newcomers to the industry, students and individuals with an interest in the market research industry. | |
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Provides reviews, analyses and interpretations of articles, web sites and other information sources about issues in strategic marketing. | |
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Offers thought-provoking ideas and information about issues in the marketing industry. | |
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The Social Science Information Gateway is a portal to selected information on the Web, including marketing and communications information. | |
Statistics
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For online statistics relating to marketing, see CQU Library's Marketing Statistics page, which provides links to statistical data from both Australia and overseas.
Make sure to...
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More help? |
- evaluate your resources
- use an appropriate referencing system
- do not plagiarise