Managing primary data

Audio transcript

" 'Cause when you're getting to the analysis, and I think this is the crucial point in qualitative or quantitative research - what you're trying to do with the data is you're trying to reduce it to a meaningful output. ...

So when you're dealing with a quarter of a million bits of data, unless you can reduce it and make a statement, something to the effect of '73% of Central Queensland population believe that the monarchy should be retained' or something like that - that's you're trying to get - to reduce it down to a meaningful statement. "

Senior Lecturer in Health & Human Performance